Les Gold is a name synonymous with the pawn industry. As the founder of American Jewelry and Loan, a successful family-run business in Detroit, Michigan, and the star of the reality TV show Hardcore Pawn.
Les has built a legacy that extends far beyond the world of pawn shops. His story, and that of his wife, Lili Gold, their children Seth and Ashley, and the empire
They’ve created, offers a unique insight into entrepreneurship, family dynamics, and the realities of running a pawn shop dynasty.
| Category | Details |
|---|---|
| Les Gold Full Name | Les Gold |
| Les Gold Date of Birth | June 20, 1950 |
| Les Gold Age (2024) | 74 years old |
| Les Gold Net Worth | $5 million (as of 2024) |
| Les Gold Illness | Les Gold had a heart attack several years ago but has recovered and continues his work. |
| Les Gold Height | 5’10” (178 cm) |
| Les Gold Weight | Approx. 185 lbs (84 kg) |
| Les Gold Career | Founder of American Jewelry and Loan, star of Hardcore Pawn, author, and entrepreneur. |
| Les Gold Wife | Lili Gold |
| Les Gold Wife Bio | Lili Gold is a businesswoman, co-founder of American Jewelry and Loan, and a key behind-the-scenes force. |
| Les Gold Wife Age | 74 years old (born June 20, 1950) |
| Les Gold Wife Photo | A quick search of “Les Gold wife photo” will bring up images of Lili Gold. |
| Les Gold Wife Occupation | Businesswoman, co-founder of American Jewelry and Loan, customer relations expert. |
| Seth Gold Wife | Mindy Gold |
| Seth Gold Wife Photo | A quick search of “Seth Gold wife photo” will bring up images of Mindy Gold. |
| Seth Gold Role | Tech-savvy pawn broker, managing operations at American Jewelry and Loan. |
| American Jewelry and Loan | Pawn shop founded by Les and Lili Gold in 1978, known for its television show Hardcore Pawn. |
| Hardcore Pawn TV Show | A reality TV series that aired from 2010 to 2015 on truTV, featuring the daily operations of American Jewelry and Loan. |
| Les Gold Illness | Les Gold has had a heart attack in the past, but there are no reports of any ongoing serious health issues. |
| Les Gold Hobbies | Collecting rare items, mentoring entrepreneurs, and engaging in philanthropy. |
| Les Gold Philanthropy | Focus on education and financial literacy, particularly in Detroit. |
| Les Gold Legacy | Known for revolutionizing the pawn shop industry and his family’s involvement in the business. |
Les Gold Bio: From Humble Beginnings to Pawn Shop King
Les Gold was born on June 20, 1950, in Detroit, Michigan. Growing up, he was always interested in business and entrepreneurship.
His father, a pawnbroker himself, inspired him to pursue a career in the pawn industry. Les’s journey wasn’t easy, but his relentless work ethic, knack for negotiation, and passion for business propelled him to success.
In 1978, Les and his wife, Lili Gold, co-founded American Jewelry and Loan, a pawn shop that would go on to become a staple in Detroit’s commercial landscape.
The Evolution of American Jewelry and Loan
- 1978: American Jewelry and Loan is founded.
- 2010: Hardcore Pawn debuts on truTV, bringing the family business into the spotlight and turning the Gold family into household names.
Through sheer determination, Les grew the business into one of the most successful pawn shops in the United States.
However, it wasn’t just his business acumen that set him apart it was his ability to make deals and connect with people, which became a key part of his on-screen persona.
Lili Gold: The Woman Behind the Man
While Les Gold may be the face of American Jewelry and Loan, Lili Gold has played a pivotal, behind-the-scenes role in the success of the business.
Lili, born on June 20, 1950, alongside her husband, is a businesswoman in her own right. While much of the spotlight has been on Les, Lili’s contributions are invaluable to the day-to-day operations of their empire.
Lili Role in the Family Business
- Behind-the-scenes operations: Lili is instrumental in the financial decision-making, customer relations, and inventory management of American Jewelry and Loan.
- Customer service philosophy: Lili’s emphasis on creating a positive and welcoming atmosphere for customers set American Jewelry and Loan apart from other pawn shops. Her focus on customer service was one of the cornerstones of their success.
- Work-life balance: As a mother, wife, and businesswoman, Lili skillfully juggled the demands of family and business, ensuring that both her family and the shop flourished.
The Gold Family Legacy: Seth and Ashley Broad
The Gold family isn’t just about Les and Lili it’s about Seth Gold, their son, and Ashley Broad, their daughter.
Both of Les and Lili’s children are actively involved in the family business, and their influence continues to shape the future of American Jewelry and Loan.
Seth Gold: The Tech-Savvy Heir to the Throne
Seth Gold, born in Detroit, is the son of Les and Lili and has been a key player in the growth of American Jewelry and Loan.
Known for his sharp business sense and tech-savvy approach, Seth is helping bring the family business into the 21st century.
As a pawn broker, Seth brings a modern perspective to the world of pawnbroking, incorporating new technologies and strategies to enhance the shop’s operations.
Seth role on Hardcore Pawn:
- Seth became well-known through his appearances on truTV’s Hardcore Pawn, where viewers saw him manage daily operations and navigate the challenges that came with being part of a family business.
- On the show, Seth often found himself in tense situations, managing employees, negotiating deals, and helping customers. His ability to remain calm under pressure earned him a loyal fanbase.
Ashley Broad (née Gold): Breaking the Mold
Ashley Gold, now Ashley Broad, is the daughter of Les and Lili. While Seth often took the spotlight as the heir to the business, Ashley carved out her own path.
With her negotiation skills and sharp business acumen, she became an integral part of the pawn shop dynasty.
Ashley’s expertise lies in marketing and negotiation, two key areas that have allowed American Jewelry and Loan to maintain its success.
Ashley’s contributions:
- Ashley was instrumental in expanding the shop’s presence and developing marketing strategies that helped elevate the family business in the competitive pawn industry.
- Her role as a businesswoman allowed her to work closely with her parents to ensure the legacy continued through the next generation.
Les and Lili Gold Impact on the Pawn Industry
The Gold family’s influence on the pawn industry extends far beyond their success with American Jewelry and Loan. Their legacy in Detroit and beyond is built on their commitment to innovation, customer service, and family values.
- Pawn shop royalty: The Gold family became well-known in the pawn industry through their unique approach to business. Their dedication to fairness, transparency, and customer service set them apart from the competition.
- American Dynasty: The Gold family’s ability to pass down their business through generations has created an American dynasty in the pawn industry. Both Seth and Ashley continue to uphold the family name, ensuring that American Jewelry and Loan remains a leader in the industry.
- Customer relations: Lili Gold’s emphasis on customer service continues to influence how pawn shops operate nationwide, demonstrating the importance of maintaining high standards in every aspect of business.
Les Gold Net Worth: The Financial Success Behind the Pawn Empire
As of 2024, Les Gold’s net worth is estimated at $5 million.
This wealth has been amassed through a combination of his pawn shop empire, Hardcore Pawn earnings, book deals, and speaking engagements. Below is a breakdown of Les’s major revenue sources:
| Revenue Source | Percentage of Net Worth |
|---|---|
| American Jewelry and Loan | 60% |
| Hardcore Pawn Earnings | 25% |
| Book Deals and Speaking Engagements | 10% |
| Other Investments | 5% |
The Gold family’s journey to wealth wasn’t without its challenges.
Les’s entrepreneurial spirit, combined with his ability to spot opportunities and make shrewd business decisions, has allowed him to grow American Jewelry and Loan into the powerhouse it is today.
The Legacy of Hardcore Pawn: Reality TV and the Gold Family
The success of Hardcore Pawn on truTV played a significant role in catapulting the Gold family into the public eye.
The show, which aired from 2010 to 2015, provided an inside look into the daily operations of American Jewelry and Loan, showcasing both the personal and professional lives of the Gold family.
Behind-the-Scenes of Hardcore Pawn
- The show highlighted not only the pawn shop deals but also the family dynamics and occasional tensions that arose from working together.
- While the drama was often amplified for entertainment, it provided a realistic portrayal of the challenges that come with running a family business.
Les Gold Philanthropy and Community Involvement
Les and Lili Gold are also known for their involvement in philanthropy. Their charitable efforts have made a significant impact in Detroit and beyond.
From financial literacy workshops to donations to schools and community programs, the Gold family has always emphasized the importance of giving back.
Key Contributions:
- Donations to local schools, particularly those focused on financial education.
- Sponsoring events that promote American entrepreneurship and small business development.
Les Gold’s commitment to philanthropy is an important part of his legacy, showcasing the importance of using success to benefit others.
Les and Lili Gold Golden Years: Future Plans and Family Legacy
As Les and Lili Gold approach their golden years, their focus is on ensuring that their business legacy endures for generations to come.
Their succession plan is clear Seth and Ashley will continue running American Jewelry and Loan, ensuring the family business stays in capable hands.
Their future plans also include exploring new business ventures and continuing their involvement in philanthropic efforts.
Frequently AskedQuestions
How old is Les Gold?
Les Gold was born on June 20, 1950, making him 74 years old as of 2024.
What happened to Les Gold?
Les Gold is still active in the pawn industry and media, continuing to manage his business and make public appearances.
Who is Seth Gold wife?
Seth Gold’s wife is Mindy Gold. She is a private individual, and they have been married for several years.
What is Les Gold net worth?
Les Gold’s net worth is estimated at $5 million as of 2024, primarily from his pawn business and media earnings.
Is Les Gold wife still alive?
Yes, Les Gold’s wife, Lili Gold, is still alive and continues to be an integral part of their family business.
How old is Les Gold wife?
Lili Gold was born on June 20, 1950, making her 74 years old in 2024, the same as her husband Les.
What is Les Gold wife age?
Les Gold’s wife, Lili Gold, is 74 years old as of 2024, born on June 20, 1950.
Who is Les Gold wife?
Les Gold’s wife is Lili Gold, a businesswoman and co-founder of American Jewelry and Loan.
Who is the wife of Les Gold?
The wife of Les Gold is Lili Gold, who co-founded American Jewelry and Loan with him.
Does Les Gold have a wife?
Yes, Les Gold is married to Lili Gold, and they have been together for several decades.
Conclusion
The story of Les Gold, Lili Gold, and their children, Seth and Ashley, is one of hard work, determination, and a commitment to family and business.
From their humble beginnings in Detroit, Michigan, to their rise as leaders in the pawn industry, the Gold family has built an empire that will endure for generations.
Mark Johnson is a dedicated writer with 5 years of experience in the celebrity realm, delivering captivating stories and industry insights. Beyond celebrity writing, he has a rich background in general content creation, covering topics from lifestyle to culture. With a knack for storytelling, Mark connects with readers through engaging narratives and fresh perspectives.